Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
All in Process
There’s always a lot going on behind the scenes, we pull back the curtain to give an update on the various parts of building our next business, Wandering Aimfully.
We’re going to host a weekly show that will be captured on video for YouTube and then shared as a podcast as well. Join us as we make plans for Wandering Aimfully: The Show.
From awareness to advocacy, we walk through our customer journey marketing plan and how we’re aiming to convert a new website visitor into an incredibly happy customer.
It’s week ten of our public build of Wandering Aimfully and we’re deep in the weeds migrating and auditing all our previous articles. We also shared our new workout routine and an update on our launch plans.
We tackle three big items in this week’s meeting: our email newsletter strategy, how we’re going to deal with failed payments, and the next steps on migrating our 400 articles.
It’s a big week! The Wandering Aimfully dashboard is officially in the hands of our members. It was a long road to get here (and it will still be a long road from here on out!) but this feels like a big milestone.
Transparency and honesty are part of our core values, so we're excited to share the data of how things have gone since we started this journey just over 60 days ago.
Anyone can start a project. But not everyone can persevere when they encounter the ugly middle—when all the real to-dos and work start piling up and sucking all of the hours out of your days. The ugly middle is where you learn if you truly want to accomplish what you set out to create.
We had a rough week last week, but we feel like we’ve turned the corner and are trending in the right direction. The Wandering Aimfully dashboard is almost ready and we’re PUMPED!
Chasing your dreams isn’t easy. We’re running into all kinds of challenges and wanted to be honest and share them with you.
Not many people would tell you they got in a fight and then record video talking about it. But, you already know that we aren’t most people. We talk about our “fight” and more in this week’s check-in.
About once a month we sit down and have a big planning session and check-in meeting on all our business stuff. Have a watch and listen to this meeting and let us know if it helps you!
This week we talk about how our Wandering Aimfully Membership pre-order went, doing a live call with our audience to share the WAIM progress, how our design/development process is evolving, and why it's so important to encourage and support creators you love!
Setting a deadline is instrumental in making your idea a reality. Here's why we embrace the power of constraints.
We’ve been tested and challenged more than ever these past few weeks, both by business and life stuff. But we’re handling it the only way we know how: as a team.
We're about a month into the build of Wandering Aimfully and here are the surprises that crept up on us—namely, our project budget. Find out where the extra investment is going and how we've been juggling everything now that it's all starting to come together.
A few weeks into building Wandering Aimfully and documenting the entire process is starting to take its toll on us. We're feeling the effects of all the time spent working, but it's worth it!
Curious how much we're spending to build Wandering Aimfully? Check out this week's "Build Diary" to find that out, along with forcing ourselves to have an R&R Day and dealing with self doubt.
Working together AND living together isn't always easy. In this post we talk about five lessons we've learned throughout the years for keeping our marriage healthy while also being able to collaborate on projects together.
