Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!

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3 Weeks To Launch - Follow Along With Our Daily Tasks 😎

Jul 30, 2018

3 Weeks To Launch - Follow Along With Our Daily Tasks 😎

Jul 30, 2018

Jul 30, 2018

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Branding
- Mar 30, 2018 Branding Part 3: Logo Design Process & Brand Identity Reveal
- Mar 29, 2018 Branding Part 2: Creating A Mood Board and Exploring Brand Visuals
- Mar 28, 2018 Branding Part 1: Defining Our Brand Story & Initial Branding Meeting
- Mar 25, 2018 Getting Started: What the heck is Wandering Aimfully?
Business Model
- Apr 5, 2018 Business Part 4: Pricing With 5s, 7s, 9s, and The Compounding Interest of Trust
- Apr 4, 2018 Business Part 3: Creating A Product Your Customers Will Be Glad To Pay For
- Apr 3, 2018 Business Part 2: Choosing A Business Model That Supports The Lifestyle You Want
- Mar 25, 2018 Getting Started: What the heck is Wandering Aimfully?
Content
- Jul 25, 2018 Building A Great First Impression: Our Working To Live Email Automation
- Jul 17, 2018 Content Migration Status Update: An Unedited Meeting
- Jul 3, 2018 Our Strategy Session for Wandering Aimfully: The Show (YouTube + Podcast Plans)
- Jun 13, 2018 How Do You Migrate 407 Articles To A New Website? Let’s Talk About Our Content Audit!
- Apr 19, 2018 Content Part 4: Using Email Newsletters to Build Trust And Our Email Plan Going Forward
- Apr 18, 2018 Content Part 3: Including Video (YouTube) in our content Strategy
- Apr 17, 2018 Content Part 2: Combining Two Sites and Our Written Content Creation Plan
- Apr 16, 2018 Content Part 1: An Intentional Approach to Social Media— Deciding How, When, and Where To Post
Customer Experience
- Jul 25, 2018 Building A Great First Impression: Our Working To Live Email Automation
- Apr 5, 2018 Business Part 4: Pricing With 5s, 7s, 9s, and The Compounding Interest of Trust
- Apr 4, 2018 Business Part 3: Creating A Product Your Customers Will Be Glad To Pay For
Launching
- Jul 30, 2018 3 Weeks To Launch - Follow Along With Our Daily Tasks 😎
- Apr 24, 2018 Marketing Part 2: Our open and closed launch strategy to sell Wandering Aimfully Memberships
- Apr 23, 2018 Marketing Part 1: How To Set Up Pre-Orders for Your Product and Why It’s A Good Idea
Marketing
Process
- Jul 30, 2018 3 Weeks To Launch - Follow Along With Our Daily Tasks 😎
- Jul 9, 2018 Day 107, An Update On All The Thangs!
- Jul 3, 2018 Our Strategy Session for Wandering Aimfully: The Show (YouTube + Podcast Plans)
- Jun 27, 2018 Customer Journey Marketing Plan and An Exercise To Set Our Ongoing Schedule
- Jun 15, 2018 Build Diary: Week Ten (Content migration and new workout routine)
- Jun 6, 2018 Solidifying Plans for our Email Newsletter, Failed Payments, and Content Migration
- Jun 1, 2018 Build Diary: Week Nine (We finished the member dashboard!)
- May 31, 2018 The First 60 Days of Building Wandering Aimfully, By The Numbers
- May 30, 2018 The Ugly Middle
- May 25, 2018 Build Diary: Week Eight (Things Are Looking Up!)
- May 22, 2018 What Most Entrepreneurs Don't Want You To Know: This Sh*T Isn’t Easy
- May 18, 2018 Build Diary: Week Seven (We Had A Fight, Then Recorded This Video Right After)
- May 15, 2018 Be a Fly on the Wall for Our In-Depth Planning Meeting
- May 11, 2018 Build Diary: Week Six (Celebrate the Tiny Victories)
- May 8, 2018 Why Deadlines Are Equal Parts Beautiful and Completely Arbitrary
- May 7, 2018 The Challenges of Building Something Won't Get Us Down
- Apr 20, 2018 Build Diary: Week Four (We're a little over-budget!)
- Apr 13, 2018 Build Diary: Week Three (We're Starting To Get Loopy!)
- Apr 6, 2018 Build Diary: Week Two (How Much Have We Spent?)
- Apr 2, 2018 Business Part 1: Working Together As A Creative Husband and Wife Duo
- Mar 30, 2018 Build Diary: Week One (Are We Still Sane?)
- Mar 27, 2018 Getting Started: What Tools We're Using To Manage This Project & Keep The Build On Schedule
- Mar 26, 2018 Getting Started: Overcoming The Fear Of Starting Something New
- Mar 25, 2018 Getting Started: What the heck is Wandering Aimfully?
Web Design
- May 23, 2018 Design Decisions Part 2: Tear Down of Our Article Layout, Including the Welcome Mat and Sidebar
- May 17, 2018 Design Decisions Part 1: We Break Down The Sales Page Design for Our New Wandering Aimfully Membership
- Apr 12, 2018 Website Part 4: Turning Designs into a Functioning Website
- Apr 11, 2018 Website Part 3: Where do you start when designing your website?
- Apr 10, 2018 Website Part 2: Designing Our Customer Dashboard and Complete User Experience Process
- Apr 9, 2018 Website Part 1: Establishing Objectives and Watch Our Website Strategy Meeting