Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
All creatives experience some form of self-doubt. If your doubt is stopping you from making the things you want to be making, these 5 tips might be exactly what you need!
We walk you through our decision to have a 5-part email series right when a new subscriber joins our email list and how we’re doing some nerdy technical stuff along with it.
Welp, things aren't exactly going to plan in Wandering Aimfully World. We've hit a few snags, specifically with getting our website developed, and it's led to this.
How is the content migration of our previous 407 articles going? We flip on the camera and record our meeting to find out for ourselves!
There’s always a lot going on behind the scenes, we pull back the curtain to give an update on the various parts of building our next business, Wandering Aimfully.
We’re going to host a weekly show that will be captured on video for YouTube and then shared as a podcast as well. Join us as we make plans for Wandering Aimfully: The Show.
From awareness to advocacy, we walk through our customer journey marketing plan and how we’re aiming to convert a new website visitor into an incredibly happy customer.
We finally sat down to compile our various marketing ideas into one cohesive marketing plan document—one that speaks to every stage of our customer’s journey to buying our WAIM membership and beyond.
It’s week ten of our public build of Wandering Aimfully and we’re deep in the weeds migrating and auditing all our previous articles. We also shared our new workout routine and an update on our launch plans.
Doing a content audit can help you migrate and improve articles or posts you’ve already written. Here’s how we’re tackling an audit of our 407 combined articles.
We tackle three big items in this week’s meeting: our email newsletter strategy, how we’re going to deal with failed payments, and the next steps on migrating our 400 articles.
It’s a big week! The Wandering Aimfully dashboard is officially in the hands of our members. It was a long road to get here (and it will still be a long road from here on out!) but this feels like a big milestone.
Transparency and honesty are part of our core values, so we're excited to share the data of how things have gone since we started this journey just over 60 days ago.
Anyone can start a project. But not everyone can persevere when they encounter the ugly middle—when all the real to-dos and work start piling up and sucking all of the hours out of your days. The ugly middle is where you learn if you truly want to accomplish what you set out to create.
We had a rough week last week, but we feel like we’ve turned the corner and are trending in the right direction. The Wandering Aimfully dashboard is almost ready and we’re PUMPED!
A tear down of what design decisions we’re making when it comes to our articles and our guides. Why use a Welcome Mat? What’s the funky sidebar we’re adding? All of that and much more!
Chasing your dreams isn’t easy. We’re running into all kinds of challenges and wanted to be honest and share them with you.
Not many people would tell you they got in a fight and then record video talking about it. But, you already know that we aren’t most people. We talk about our “fight” and more in this week’s check-in.
Ever wondered what someone was thinking when they designed their sales page? Or ever feel stuck designing your own? Here’s the design of our Wandering Aimfully membership sales page along with every design decision we made and why!
