We finally sat down to compile our various marketing ideas into one cohesive marketing plan document—one that speaks to every stage of our customer’s journey to buying our WAIM membership and beyond.
Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
All in Marketing
We finally sat down to compile our various marketing ideas into one cohesive marketing plan document—one that speaks to every stage of our customer’s journey to buying our WAIM membership and beyond.
Our marketing strategy is less about spreading a wide net and trying to capture a large group of people, and instead, will be focused on trying to offer value and convert our existing audience.
We’re choosing an open and closed launch strategy so we can control the sales, growth, and improvement of our monthly memberships.
Taking pre-orders is great for product validation and ensuring that your audience is actually willing to pay for what you want to sell. In this post we share our process for setting up pre-orders and what we need to do to start taking payments.