About once a month we sit down and have a big planning session and check-in meeting on all our business stuff. Have a watch and listen to this meeting and let us know if it helps you!
Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
About once a month we sit down and have a big planning session and check-in meeting on all our business stuff. Have a watch and listen to this meeting and let us know if it helps you!
This week we talk about how our Wandering Aimfully Membership pre-order went, doing a live call with our audience to share the WAIM progress, how our design/development process is evolving, and why it's so important to encourage and support creators you love!
Setting a deadline is instrumental in making your idea a reality. Here's why we embrace the power of constraints.
We’ve been tested and challenged more than ever these past few weeks, both by business and life stuff. But we’re handling it the only way we know how: as a team.
Our marketing strategy is less about spreading a wide net and trying to capture a large group of people, and instead, will be focused on trying to offer value and convert our existing audience.
We’re choosing an open and closed launch strategy so we can control the sales, growth, and improvement of our monthly memberships.
Taking pre-orders is great for product validation and ensuring that your audience is actually willing to pay for what you want to sell. In this post we share our process for setting up pre-orders and what we need to do to start taking payments.
We're about a month into the build of Wandering Aimfully and here are the surprises that crept up on us—namely, our project budget. Find out where the extra investment is going and how we've been juggling everything now that it's all starting to come together.
If we had to pick one content type to focus on for our businesses, it would be email over everything else. Email has driven 90% of our revenue for the past few years.
We're making YouTube a big part of our content strategy moving forward. We break down the types of videos and why we're making any videos at all.
We're migrating over 400 articles to Wandering Aimfully and have a written content creation plan of action for How To and Why To posts going forward.
When creating a new brand and business, it’s nearly impossible to ignore using social media. But you can decide what platforms you use and how you use them.
A few weeks into building Wandering Aimfully and documenting the entire process is starting to take its toll on us. We're feeling the effects of all the time spent working, but it's worth it!
How are we taking the fancy designs for Wandering Aimfully and turning them into a functioning website that can live on the Interwebs?
Do you get overwhelmed at the idea of designing a website for your business? In this article we take you through our secret to beating the overwhelm and the process we used to design an article page for our new website!
A huge part of our product experience will be a customer dashboard for our members inside Wandering Aimfully. In this post we take you through the entire design process from objectives to brainstorming features to initial wireframes and final designs!
When designing a website it's normal to want to jump right into design, but it's more important to go over the high-level objectives of what you want the site to accomplish first.
Curious how much we're spending to build Wandering Aimfully? Check out this week's "Build Diary" to find that out, along with forcing ourselves to have an R&R Day and dealing with self doubt.
Throughout the business building process, it's important to identify what business practices you're willing to use and which ones you're not. Pricing is one of those for us. Here's why we think avoiding pricing tactics helps us build long-term trust with customers.
Do you think it's possible for people to look forward to paying you? That's what we're hoping to achieve with Wandering Aimfully. Learn how we're trying to view our membership like a software product and set ourselves apart.