Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
Back in 2018, this site you’re currently viewing was our Build In Public project to launch Wandering Aimfully (a “membership community” at that time). What we thought would take 5 weeks ended up taking 5 MONTHS 🥵. We ran into a ton of hurdles and documented the entire build process in the blog posts you’ll find below. We shared the good, the bad, our processes, and a ton more. We hope you enjoy reading through everything!
➡️ Current site: See what we’ve pivoted to at WanderingAimfully.com
💰 Read later: Read our “Journey to Enough Monthly Recurring Revenue (MRR)”
I'm Jason Zook, a rebellious serial entrepreneur obsessed with doing things differently.
I'm Caroline Zook, an intuitive artist obsessed with helping people live authentically.
Oh yeah, we're married too, or whatever.
