We're big believers in choosing a business model that supports the lifestyle you want to be living. In this article, we talk about our move from an open and closed launch model to a monthly subscription model.
Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
We're big believers in choosing a business model that supports the lifestyle you want to be living. In this article, we talk about our move from an open and closed launch model to a monthly subscription model.
Working together AND living together isn't always easy. In this post we talk about five lessons we've learned throughout the years for keeping our marriage healthy while also being able to collaborate on projects together.
Wondering how we're keeping it all together? Check out this week's "Build Diary" where we share with you what it's like building a business and documenting the process at the same tim!
Today we reveal the final brand identity design for Wandering Aimfully. You'll see every step of the process to come up with our color palette, typography, and graphic elements, plus the entire logo design process from start to finish.
During the branding process, creating a mood board is crucial for translating your brand tone and brand story into a more visual context. The mood board provides you with a visual springboard to explore possibilities during the development of your brand identity.
Branding doesn't just mean slapping a color palette together and coming up with a snazzy logo. Branding is more than that. To create great branding you have to look within and figure out who you are as a business, what you stand for, who you want to attract and how you want your brand to feel. That's what we uncovered in our first branding meeting.
If you've ever wanted to turn your idea into a business but you had no idea how to get started or how to organize everything, today's post is for you. We show you how we're using these three tools to stay on schedule with building Wandering Aimfully and keeping track of the content we're posting to take you behind the scenes on this journey.
Everyone struggles with self-doubt when contemplating a big change. We are no different. Deciding to combine our businesses into one, especially when things are working well, came with its own fears. This is how we recommend overcoming the fear of starting something new.
We're taking you behind the scenes of building our next business, Wandering Aimfully. Follow along over the next five weeks as we show you how to build a business from start to finish.