Today we reveal the final brand identity design for Wandering Aimfully. You'll see every step of the process to come up with our color palette, typography, and graphic elements, plus the entire logo design process from start to finish.
Hi! We're Jason and Caroline, a husband and wife creative team taking you behind-the-scenes of building our new business from scratch. Poke around and watch us figure it out as we go!
All in Branding
Today we reveal the final brand identity design for Wandering Aimfully. You'll see every step of the process to come up with our color palette, typography, and graphic elements, plus the entire logo design process from start to finish.
During the branding process, creating a mood board is crucial for translating your brand tone and brand story into a more visual context. The mood board provides you with a visual springboard to explore possibilities during the development of your brand identity.
Branding doesn't just mean slapping a color palette together and coming up with a snazzy logo. Branding is more than that. To create great branding you have to look within and figure out who you are as a business, what you stand for, who you want to attract and how you want your brand to feel. That's what we uncovered in our first branding meeting.
We're taking you behind the scenes of building our next business, Wandering Aimfully. Follow along over the next five weeks as we show you how to build a business from start to finish.